Future fit technology strategy–learning from Amazon
CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve and retain customers. The challenge, though, is how to transform IT in an effective manner that enables the company to deliver on the vision of customer obsession.
CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. The challenge, though, is how to transform IT in an effective manner that enables the company to deliver on the vision of customer obsession. This will require pursuing what Forrester calls a future fit technology strategy.
Driving a future fit strategy requires leaders to equally have a future fit mindset. Leaders must be prepared