It’s no secret that nowadays, every business needs some basic marketing skills as a form of survival. But that poses a problem for many small businesses, who aren’t familiar with Continue Reading

It’s no secret that nowadays, every business needs some basic marketing skills as a form of survival. But that poses a problem for many small businesses, who aren’t familiar with digital marketing methods and tricks.

What’s a business owner to do – drown in an ocean of similar businesses, due to misrepresentation or lack of knowledge?

To get started, it is helpful for businesses to hire professionals that can network, optimize their website, and create various marketing campaigns. Professionals like those at can provide the help that business owners need to grow their platform

In this article, we’ll be looking at three methods to get your business noticed using digital marketing principles, but without having to pay an arm and a leg for them.

Method #1: Networking is everything.

Why do you think they call Facebook a “social network”? Because that’s just what goes on in such platforms, networking between people across the world. People go on Facebook, Twitter, and Instagram to socialize and meet like-minded people. As a business owner, you can use that to your advantage.

Don’t be afraid to share some more “laid back” posts. Just because you run a business page shouldn’t mean you’re posting exclusively business-related content. Mix it up with the occasional “chillin’” picture. It could be your employees just hanging out, or bonding over a barbecue. Or perhaps you’re visiting Paris thanks to a business meeting and snap a sweet shot of the Eiffel Tower. Share it. Your followers need to know you’re a person with interests and ideas and hobbies. It creates a bond and helps them feel more involved with your brand.

Never leave comments unanswered. Because that’s how these social platforms know to rank your page – they judge your sociability, your like count, but also your engagement. So whenever you get a comment or a message to your page, answer it. Even when it’s a negative opinion.

Method #2: Optimize your website.

You don’t have to be a coding genius to do a little optimization, and that can go a long way when it comes to Google rankings, and implicitly, to page visibility. Google doesn’t want to recommend websites that are sub-par to its users, so you should run periodic check-ups:

  • This tool will tell you whether or not your website is mobile-friendly (and considering that over 60{77abe934691bc9f0e5658a7ee6b88ebc438a340cda54c5613400e9750ebd8615} of traffic comes from mobiles nowadays, you want to jump on that market);
  • Another great Google tool tells you if your page is fast enough to rank well, and also gives you suggestions on how you might improve that;
  • Lastly, go through your content. If any of your entries are too wordy/long/badly formatted, either chuck them out or rehash them into neat, pleasing results.

Method #3: Don’t neglect the power of e-mail.

E-mail is still a very relevant marketing tool, with the large majority of Americans using e-mail every day. Work out a laid-back, yet engaging e-mail marketing campaign towards your older, more loyal followers/clients. Tweak it to engage with new subscribers/potential clients.

If at first, you don’t succeed, send a follow-up e-mail. Maybe you caught them at a bad time. At the very least, this campaign gets them accustomed to your brand name. They’ll know who you are, and if they see you repeatedly in their inbox, they’re more likely to engage with you.

Yes, marketing is a job and a half in and of itself, but you don’t need to be a marketing expert to apply a few tweaks here and there and get your business running at its full potential.