Try on LeBron’s jersey with 3D shopping experience built by Hexa, Microsoft and Snapchat

Startup converts 2D images into 3D ones and delivers them to retailers via a single line of code.

Shoppers can try on and buy LA Lakers jerseys via a collaboration between the NBA team, Snapchat, Microsoft and Hexa, a 3D virtualization company.

Image: Hexa

Want to see how well LeBron James’ jersey fits? Now you can try it on via the LA Lakers Snapchat Lens. 

Hexa, a startup that specializes in 3D visualizations, worked with Microsoft and Snap Inc. to create the augmented reality shopping experience. Shoppers can try on and buy the shirts via the Lakers Lens in the Snapchat App. The shirts and Hexa’s 3D images are also available in the Lakers’ online store. 

Hexa uses artificial intelligence and a team of 3D engineers to build and distribute 3D models, 360-degree experiences and augmented reality at scale. The company’s software converts 2D product images into 3D images. 

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